No âmbito da UC de Marketing Turístico da Licenciatura em Gestão de Atividades Turísticas, da ESHT-IPCA, realizar-se-á, no próximo dia 18 de março de 2021, pelas 16h00 e pelas 21h00, uma aula aberta (em regime online) subordinadas aos temas:
“A importância dos alunos Erasmus na promoção de um país:Destination Brand Love”
Profª Doutora Suzanne Amaro
Suzanne Amaro – Suzanne Amaro has a PhD in Marketing, a MSc degree in Management and a five-year bachelor’s degree in Economics. She started her professional activity as a consultant at a Business and Innovation Centre. She has been an associate professor at the Polytechnic Institute of Viseu since 1999 and is now the Director of the Marketing BSc Degree and the MSc Degree.
“Desafios para o Enoturismo: O poder do Marketing”
Profª Doutora Cristina Barroco
Cristina Barroco has a PhD in Tourism from the University of Aveiro, a MSc in Management from ISCTE University Institute of Lisbon, a BSc in Tourism from Polytechnic Institute of Coimbra and an Associate Degree in Tourism from Polytechnic Institute of Viana do Castelo. She has presented papers in several conferences and her research interests include Accessible Tourism Food Tourism, Wine Tourism and New Tourism Products.
Link 16h00 – https://videoconf-colibri.zoom.us/j/84316713560
Link 21h00 – https://videoconf-colibri.zoom.us/j/86397498242