Postgraduate Courses
-
Digital Marketing
Post-Work
Marketing is currently a pivotal area of expertise in any organisation. From product/service policies to price policies, going through communication and distribution, its areas of intervention are diverse and important in the sustainable growth of an organisation.Over the last few years, the technological breakthroughs have allowed an exponential development of the digital world and thus, Digital Marketing stopped being preceived just as a trend to start being preceived as an inalienable reality. The communication with the market is now done with the aid of several digital devices and platforms, which raises challenges regarding language, outreach and legal constraints of the communication process. Bearing this in mind, companies' managers and marketeers need to keep up and continuously develop specific and advanced competences in the digital marketing area, being it through learning technical know-how or analising case studies and winning experiences.
-
Tourist Accommodation Management
Post-Work
The tourist accommodation sector has become one of the most dynamic segments of tourism activity and plays a key role in the competitiveness and development of tourist destinations. In recent decades, the sector has faced a number of challenges that have made it essential for accommodation establishments to implement management models and strategic positioning. These challenges lead to the need for new skills in order to maintain the competitiveness of companies and to better respond to the new demands placed on the sector. In this context, the Postgraduate Diploma in Tourist Accommodation Management aims to respond to the needs of current market requirements and business models in the field of tourist accommodation management. This postgraduate course is designed to provide students with highly specialised technical and intellectual skills in the field of tourist accommodation management.
