Marketing is currently a pivotal area of expertise in any organisation. From product/service policies to price policies, going through communication and distribution, its areas of intervention are diverse and important in the sustainable growth of an organisation.Over the last few years, the technological breakthroughs have allowed an exponential development of the digital world and thus, Digital Marketing stopped being preceived just as a trend to start being preceived as an inalienable reality. The communication with the market is now done with the aid of several digital devices and platforms, which raises challenges regarding language, outreach and legal constraints of the communication process. Bearing this in mind, companies’ managers and marketeers need to keep up and continuously develop specific and advanced competences in the digital marketing area, being it through learning technical know-how or analising case studies and winning experiences.
Semester Course Units ScA ECTS S1 The Consumer and the Digital Trends MRK 3 S1 Marketing Management in the Digital Era MRK 3 S1 Digital Marketing Mectrics MRK 3 S1 Social Media Marketing MRK 3 S1 Mobile Marketing MRK 3 S2 Web CRM (Customer Relationship Management) MRK 3 S2 Digital Law DRT 3 S2 Digital Content Production DSG 3 S2 Web Design DSG 3 S2 Final Project MRK 3
ScA - Main Scientific Area
ECTS – ECTS Credits
Semester: S1 (1st Semester); S2 (2nd Semester): A (Annual)